Lesson 3.6.
Competitive analysis
The best way to evaluate your performance is to compare it with your competitors’. You can do it easily at TrueSocialMetrics because no login credentials are required to connect competitors’ social media pages. Compare your results against your competitors, analyze their posting strategy, social media campaigns and seize their best practices.
Use Competitors section reports to:
- Compare the general performance of the accounts.
- Analyze the Best and Worst content for posts ideas.
- Analyze the Posting Density to find an optimal posting strategy.
- Compare the Followers Quality.
- Use Competitros lists to analyze account in different contexts.
Links in presentation:
- Slide 2: Relative metrics report, Relative trend report, Leaderboard
- Slide 3: Posts report
- Slide 4: Posting density matrix
- Slide 5: Engagement matrix
- Slide 6: Competitors lists
- Case study: Luxury brands on Facebook: Analyzing best and worst content, or why Prada fans hate suits
Case studies:
Luxury brands on Facebook: Analyzing best and worst content, or why Prada fans hate suits
Demonstrating the Competitive analysis performed with the help of Engagement matrix, Posting density matrix and Best/worst posts report. Analyzing and comparing the Quality of the Followers, Posting Density and top Best / Worst ideas for posts.
Soda wars: top 5 soda brands on Twitter
Presentation describing the accounts Performance Analytics, Competitive Analysis, Benchmark and Posts Analytics of the Twitter accounts from the top 5 soda brands.
Top 5 American Pizza's Brands in social media
Describing the Competitive Analysis for Facebook pages: general comparison, Best Posts comparison for each rival, identifying problems based on the Metrics Proportion, and using the Relative metrics per 1 follower.