Here's a list of three great analysis techniques that will help you benefit the most from your TrueSocialMetrics analytics:
helps you to understand if your performance is good or bad:
compares results to your own historical data - Trends report.
to understand the average patterns of performance for your account and how they change over time and are influenced by season, content strategy changes, campaigns, competitor's actions etc - Metric report and Trends report.
to find the posts that were the reason for the change in the general performance patterns - did all of your posts become more effective or has just one super-star post caused an increase in the average values - All Posts report.
Aggregated data helps to see general patterns, while Segmented data helps to find the reasons of changes in these patterns - Custom segments. Common segments you might use: - Campaign posts vs Usual posts - understand how campaign posts perform compared to usual posts.