Lesson 3.3.
Best and Worst Posts Analytics
This report helps you analyze your top Best and Worst Posts; discover which Types of Content perform the best - videos, links, pictures or text; uncover the best and worst Topics, Keywords for successful posts.
Use Top Posts report to:
- Discover the similar patterns for the most effective and the least effective posts.
- Compare the tactics of your top posts and competitors’ best posts.
- Get ideas about popular hashtags, keywords for new posts.
Discover patterns
Discover similar patterns for the most effective and the least effective posts. In the following example, 4 out of 5 Worst posts were Retweets, while there is not a single Retweet among top 5 Best posts. Which means for this Twitter account their own Tweets work better than Retweets.
Learn from Competitors
Compare the tactics of your top posts and competitors’ best posts. In this example Coca Cola uses trending topics to attract engagement - all 5 top posts are about Nelson Mandela. And DietCoke uses calls to action asking to comment or retweet.
Get Ideas for posts
Use Posts analytics report for ideas about hashtags, keywords and types of content that work the best for your audience and each social network. Then check these ideas with Predictive analytics to create most effective posts.
