Lesson 2.2.

How to Evaluate Account Performance


  1. Compare to your pages in other social networks.
  2. Analyze Historical Trend.
  3. Compare to Industry Standard.
  4. Compare to Competitors.


Case studies:

Hotels on Facebook: Competitive analysis and content health check-up

DoubleTree Hotels on Facebook: Benchmarking from fellow-brands

Featuring the Competitive Analysis performed with the help of the Competitors Sets, which helped to analyze the brand in 3 different contexts and create 3 different standards to compare with and 3 sources for benchmarking effective content tactics: competitors, sister-brands, and fellow-brands from the same hotel chain.