Soda Wars: Top 5 Soda Brands on Twitter




As long as we remember there was an intense rivalry between soda brands on the market. Everyday this Soda War unfolds on different battlefields and one of them is Social Media. In this study we’ll take a look at top 5 soda brands on Twitter at Summer (1 June 2013 - 31 August 2013). Using metrics like Conversation rate (comments per post), Amplification rate (shares per post), Applause rate (likes per post) to assess and compare their Twitter accounts performance.



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