The Standard report is a powerful tool that allows you to compare your account's metrics to the industry standard. This report provides you with a comprehensive understanding of how your metrics compare to other accounts in your industry and can help you set goals and adjust your strategy to achieve better performance.
Some of the key features of the Standard report include the ability to change the country and industry for each account in the settings. This allows you to compare your metrics to both the global standard and the standard for your account's country. You can also select to show either average or maximum industry values.
The average value is calculated as the average value among all accounts in your industry, while the maximum value is calculated as the maximum value among all accounts in your industry. This information helps you understand how your metrics compare to other accounts in your industry and can help you set realistic goals for improvement.
The Standard report also provides percentages that show how your metrics relate to the industry standard. Industry standard is always set at 100%, so anything above that indicates that your metrics are performing better than the industry standard, while anything below 100% indicates that your metrics are performing worse than the industry standard.
Overall, the Standard report is an essential tool for any business that wants to stay competitive in its industry. By providing you with a clear understanding of how your metrics compare to the industry standard, this report can help you identify areas for improvement and develop a strategy to achieve better performance.