Why metrics in my reports are different from the numbers I see on my Facebook page?

Here's a list of reasons that may cause data discrepancies for Facebook stats in your reports:

• We refresh data once in 24 hours. This may cause temporary discrepancies.


• When you have some specific geo-targeting settings applied to your posts which makes them invisible from Oregon, US (where our servers are located) or makes them private (invisible to non-authorized users or people who don't follow you). In that case TrueSocialMetrics will not be able to see these posts and include them in the reports.


• When someone makes a private Share or Like. You won't see these private social interactions in your reports, because Facebook API doesn't provide information about such activities due to privacy reasons. But the % of such private interactions are usually really low, so it won't skew the analytics so badly.

Why metrics in my reports are different from the numbers I see on my Linkedin company page?

LinkedIn has no full api for Сompany pages activity. So we use two apis: the first one provides only the links you post on company page updates and the second - the amount of each link’s reshares on LinkedIn.

For example: you’ve shared a link http://domain.com/mypost on your company page, then 2 people reshared this link and 3 other people posted the same link on their pages (not shared your link, but posted the same link by themselves). As a result:

• Internal Linkedin statistics shows: 2 shares.
• TrueSocialMetrics dashboard shows: 2+3 = 5 shares.

In other words, Linkedin shares are all appearances of your link on Linkedin, no matter how it was shared: by users from your company page update or posted by users themselves (e.g. directly from your site).

How to get more accurate results:

So if you want to see the stats including only your Company page updates’ shares, consider using unique parameters in the urls you share with followers: