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Posts | # of Tweets | # of Posts | # of Posts | # of Videos | # of Updates | # of Blogs | # of Posts | # of Presentations | # of Videos | # of Pins | |
Comments | Replies, @username (counted as replies) | Comments | Comments* | Comments* | Comments | Notes* | Comments* | Comments | Comments* | Comments | |
Shares | Retweets, RT/CC/via | Shares | Shares* | Shares* | Shares | Reblogs* | Embed* | Shares* | Shares* | Repins | |
Likes | Likes | Reactions | Likes* | (Likes+Unlikes) | Likes | Hearts* | Hearts* | Likes* | Likes* | Saves | |
Conversation rate | Indicates how many Comments/Replies on average each of your posts has received
(e.g. Conversation rate = 5 means each of your posts has an average of 5 comments) |
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Amplification rate | Indicates how many times on average each of your posts was Shared/Retweeted
(e.g. Amplification rate = 5 means that each of your posts was shared 5 times on average) |
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Applause rate | Indicates how many Likes/Likes each of your posts has received on average
(e.g. Applause rate = 5 means each of your posts has an average of 5 Likes) |
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Economic value | Shows how much Economic Value each visit from a social network brings to your site by completing your site goals
(e.g. Economic value = $5 means that each visit from this social media site brings your business $5 in value) |
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Followers | Followers | Fans (page likes) | RSS Subscribers | Channel subscribers | Followers | Followers | Followers | Followers | Followers | Followers | |
Reach |
The number of unique people who saw your content. Reach is getting from API for pages you own and as estimated number for pages of your competitors. |
* additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)
Amplification rate = # of Shares/ # of Posts
Conversation rate = # of Comments/ # of Posts
Applause rate = # of Likes/ # of Posts
Economic value = Per session Goal value*
*Economic value is imported from Google Analytics and is calculated as Per session Goal Value (ex Per visit Goal value) for each social media site. The goals are the macro and micro conversions for your site (e.g. sign up, buy product, contact sales etc.). This metric simply aggregates all Goal Values of the Goals performed per session from each social network. You don't have to set up any specific goals. You only need to assign Goal Value to your existing goals (or at least one goal) otherwise Per Session Goal Value/Economic value will not be calculated. You can learn how to do it here.
Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000
Relative Conversation rate = # of Comments / # of Posts / # of Fans * 1000
Relative Applause rate = # of Likes / # of Posts / # of Fans * 1000
Relative metrics indicate how many times on average each of your posts was Shared/Commented/Liked per 1000 Followers.
Reach = The number of unique people who saw your content. Reach is getting from API for pages you own and as estimated number for pages of your competitors.
Engagement = # of Comments + # Shres + # Likes
Active Audience = Engagement / Followers
Engagement Per Post = # of Comments + # Shres + # Likes for each post
Posting Density = # of Posts, releated to Posting Density Matrix witch shows relationsship between amount of posts and engements they receive
Image = content contains link to image png,jpg (or social networks api pro) and text
Video = There's a link to YouTube or Vimeo.
Link = any external link that is not lead to image or video.
Text = post content cotains only text (pools also marked as text) no images, videos or external links
Likes | From Twitter public API |
Shares |
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Comments |
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Note: To get this data, we're using Twitter search. We do not include in the results accounts which were marked by Twitter for spam/suspicious activity. Characteristics of such accounts include:
Such accounts won’t be included in a Twitter search results and thus, can’t be used by us in a metrics calculations. Nobody knows the exact algorithm for excluding accounts in Twitter search, so please keep in mind that this situation is possible.
Likes | From Facebook public API |
Shares | From Facebook public API |
Comments | From Facebook public API |
Note: There's a thing called duplication. Facebook returns in its API more posts than it shows in a browser, so we're filtering and removing all the duplicates from the data.
Here's a list of reasons that may cause data discrepancies for Facebook stats in your reports:
Likes |
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Shares | Collecting from the web and top social sharing sites: Google search results, Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin |
Comments |
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Likes |
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Shares | Collecting from the web and top social sharing sites: Google search results, Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin |
Comments |
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Likes | From Linkedin public API |
Shares | We calculate as Linkedin shares all appearances of your links on Linkedin, no matter were they shared by users from your company page update or posted by users themselves (e.g. directly from your site). |
Comments | From Linkedin public API |
LinkedIn has no full api for Сompany pages activity. So we use two apis: the first one provides only the links you post on company page updates and the second - the amount of each link’s reshares on LinkedIn.
For example: you’ve shared a link http://domain.com/mypost on your company page, then 2 people reshared this link and 3 other people posted the same link on their pages (not shared your link, but posted the same link by themselves). As a result:
In other words, Linkedin shares are all appearances of your link on Linkedin, no matter how it was shared: by users from your company page update or posted by users themselves (e.g. directly from your site).
So if you want to see the stats including only your Company page updates’ shares, consider using unique parameters in the urls you share with followers:
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Disadvantages |
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Use Google Url Builder to tag your links. |
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Use url shortage services like http://goo.gl. It will generate a unique short link for you. |
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You can add any parameter to the url, e.g. ?LinkedIn.
Example: You have a link http://sample.com/page, then you add a parameter ?LinkedIn. Now you have a unique link: http://my.com/some/page?LinkedIn |
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Likes | From Tumblr public API + Facebook likes + Delicious |
Shares | From Tumblr public API + Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin. |
Comments |
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Likes | From Instagram public API + Facebook likes + Google(+1) + Delicious |
Shares | Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin. |
Comments |
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Likes | From SlideShare public API + Facebook likes + Google(+1) + Delicious |
Shares | From SlideShare public API + Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin. |
Comments | From SlideShare public API |
Likes | From Vimeo public API + Facebook likes + Google(+1) + Delicious |
Shares | Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin. |
Comments |
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Likes | From public API |
Repins | From public API |
Comments | From public API |
Historical data: We can go back as far as the last 2000 pins.
For more information please Contact us.