Analyze your competitors' best/worst posts in social media and compare with your own content strategy. Borrow great posts ideas from your rivals and get insights how to engage your followers more.
Use Posts report to:
- Discover the similar patterns for the most effective and the least effective posts.
- Compare the tactics of your top posts and competitors’ best posts.
- Get ideas about popular hashtags, keywords for new posts.
Case Study:
Luxury Brands on Facebook: Analyzing Best and Worst Content, or Why Prada Fans Hate Suits
Using "Best/Worst Posts" report to find the most and the least effective content ideas for luxury goods.
Why are my figures different from what I see in my social media account?
For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).
You can find out how each metric was collected and calculated from at the All Posts report:
Read more about data collection sources here.
How do you calculate Shares for Instagram?
Shares for Instagram are calculated as the number of times the link to your Instagram post was shared on other social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).
Read more about data collection sources here.
Terminology
| Posts | Comments | Shares | Likes | |
|---|---|---|---|---|
| # of tweets | replies, @username (counted as replies) | retweets, RT/CC/via | likes | |
| # of posts | comments | shares | likes | |
| Blog | # of posts | comments* | shares* | likes* |
| YouTube | # of videos | comments* | shares* | likes |
| # of updates | comments | shares* | likes* | |
| Tumblr | # of blogs | notes* | reblogs* | hearts* |
| # of posts | comments* | embed* | hearts* | |
| Slideshare | # of presentations | comments | shares* | likes* |
| Vimeo | # of videos | comments* | shares* | likes* |
- additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)