Just a quick glance and you can see which social channel is your rock star. Do you spend the most time creating content for Twitter but get the most attention on LinkedIn instead? Then shouldn’t you be thinking of switching your efforts to the latter?
(By default, these metrics are divided by 1000 Followers, but you can select a different scale from the switcher below the table).
Why are relative numbers so important? Well, if you have 150 likes per post and 1000 followers - that’s great! The same data divided into 100,000 fans is not that great. That’s why it can put you on to the fact that your followers don’t like you as much as you thought.
Relative Amplification rate - indicates how many times on average each of your posts was Shared/Retweeted per 1000 Followers (e.g. Relative Amplification rate per 1000 Followers = 1 means that out of 1000 Followers, your post was shared on average 1 time).
Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000
Relative Conversation rate - indicates how many times on average each of your posts was Commented on by 1000 Followers (e.g. Relative Conversation rate per 1000 Followers = 2 means that out of 1000 Followers, your posts receive an average of 2 comments per post).
Relative Conversation rate = # of Comments/ # of Posts / # of Fans * 1000
Relative Applause rate - indicates how many times on average each of your posts was Liked by 1000 Followers (e.g. Relative Applause rate per 1000 Followers = 3 means that out of 1000 Followers, your posts receive an average of 3 likes per post).
Relative Applause rate = # of Likes / # of Posts / # of Fans * 1000