Analyze the effectiveness of your posting density compared to competitors. Is your brand a chatterbox: posting too much with no one listening; or is it true orator: a word aptly spoken is like apples of gold.
Yours and your competitor's Posting Density Effectiveness can fall under 4 categories:
- Introverts - brand is posting very little, and gets little reaction from fans.
- Orators - brand is posting not much, but the posts hit the target.
- Networkers - brand is posting highly engaging content with a good frequency.
- Chatterboxes - brand is posting a lot, but gets very little response from fans.
The results may be a signal for changing your content strategy: optimizing posting density and time; posting more engaging content, which takes into account your followers' interests, etc.
Case Study:
Luxury Brands on Facebook: Analyzing Best and Worst Content, or Why Prada Fans Hate Suits
Using "Posting Density Matrix" to compare the performance of top five luxury brands.
How do you calculate Shares for Instagram?
Shares for Instagram are calculated as the number of times the link to your Instagram post was shared on other social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).
Read more about data collection sources here.
Engagement - the sum of all social interactions for the selected time range.
Engagement = (# of Shares + # of Likes + # of Comments)
Interaction - the sum of all social interactions for the selected time range divided by the number of followers.
Interaction = (# of Shares + # of Likes + # of Comments)/ #Followers