Use the All Posts report to find out which topics are the best at engaging your followers. That is, which topics are triggering a conversation, or are more likely to be shared or favorited. This reveals how each piece of content performed compared to the average results of your social media page.

To analyze the graph, use the ‘Sun rule’: the best posts are red, big and high.

how to interpret diagnostic results

Why are my figures different from what I see in my social media account?

For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).

You can find out where each metric was collected from at the All Posts report:

posts analytics data sources
Read more about data collection sources here.

How do you calculate Shares for Instagram?

Shares for Instagram are calculated as the number of times the link to your Instagram post was shared on other social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.

For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).

Read more about data collection sources here.

Terminology

Posts Comments Shares Likes
Twitter # of tweets replies, @username (counted as replies) retweets, RT/CC/via likes
Facebook # of posts comments shares likes
Blog # of posts comments* shares* likes*
YouTube # of videos comments* shares* likes
Linkedin # of updates comments shares* likes*
Tumblr # of blogs notes* reblogs* hearts*
Instagram # of posts comments* embed* hearts*
Slideshare # of presentations comments shares* likes*
Vimeo # of videos comments* shares* likes*
  • additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)