Analyze your competitors' posts in social media and compare with your own content strategy. Borrow great posts ideas from your rivals and get insights on how to engage your followers more.

To analyze the graph, use the ‘Sun rule’: the best posts are red, big and high.

how to interpret diagnostic results

Additional info:- How to use Сontent Segments

Why are my figures different from what I see in my social media account?

For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).

You can find out where each metric was collected from at the All Posts report:

posts analytics data sources
Read more about data collection sources here.

How do you calculate Shares for Instagram?

Shares for Instagram are calculated as the number of times the link to your Instagram post was shared on other social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.

For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).

Read more about data collection sources here.

Terminology

Posts Comments Shares Likes   Twitter \# of tweets replies, @username (counted as replies) retweets, RT/CC/via likes   Facebook \# of posts comments shares likes   Google plus \# of posts comments shares +1   Blog \# of posts comments\* shares\* likes\*   YouTube \# of videos comments\* shares\* likes   Linkedin \# of updates comments shares\* likes\*   Tumblr \# of blogs notes\* reblogs\* hearts\*   Instagram \# of posts comments\* embed\* hearts\*   Slideshare \# of presentations comments shares\* likes\*   Vimeo \# of videos comments\* shares\* likes\*   Pinterest \# of pins comments shares likes  \* additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)