No one likes to be ignored. A Content Performance report will show you what percentage of your content is somewhat unengaging or totally ignored:
So cross your fingers and hope you have no Ignored posts.
You can see where you stand in your competitive landscape in terms of content effectiveness. And find out if your results are super-good or super-bad among similar brands. In other words, should you start worrying about your boring content, or is it totally normal to have 80% of your posts completely ignored in your Industry? :)
Let’s imagine you own a 4-star hotel in Amsterdam and want to look at your Facebook rivals:
Looks like it’s common practice among 4-stars hotels in Amsterdam to have lots of posts without replies. Well, everyone knows that comments are the hardest to get (plus tons of other excuses you can think of :) )
But the one hotel on this graph we should be worrying about is Golden Tulip: 28% - almost a third - of their posts don’t get any reactions at all! 1 out of 3 posts are totally ignored. And 89% of posts have no comments and 84% don’t have a single share! Really? So 90% of their content goes straight in the trash?
Remember, this report is not the whole picture, so If don’t like your results, don’t despair, here’s what you can do about it: How to do a Content Health check-up for your account.
Ignored post = Post with zero Comments, zero Shares and zero Likes