“Conversation Rate. Amplification Rate. Applause Rate. Economic Value. Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact.”
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value, by Avinash Kaushik

“True Social Metrics has truly saved me hours of precious time and helped me to get a better understanding of how our social media efforts are impacting our clients' organizations. If you manage social media for your organization, you definitely need to get on board!”
A Secret Weapon for Social Media Metrics, by Alyssa VandeLeest, President of Prosper Public Relations.

“We’re starting to move beyond the unreliable “metrics” of Klout and the even less reliable idea that number of followers can prove influence. With tools like … True Social Metrics I think we’re finally stepping into the second generation of analytics for social media.”
Using FollowerWonk To Reveal Why More People Don’t See Ben Folds’ Tweets, by Dan Shure, EvolvingSeo owner

Actionable metrics to analyze account performance

Calculating Conversation / Amplification / Applause rates at a Page level will help you measure the real active engagement of users with your social media pages. Did your posts evoke conversations, encourage to share your information, induce to like the valuable content?

Posts effectiveness analysis

Find out which topics are the best in engaging your followers: which once are triggering a conversation, which ones users are more willing to share, and what themes has more chances to be liked.

Influencers and most engaged users analysis

Identify the most powerful social influencers for your business and the most engaged users who can become your advocates. Find out which topics and post time are the best for engaging them.

Campaigns analytics

Analyze the engagement fluctuations during your social media campaigns. Identify competitors' campaigns and how they influence your pages performance.