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Calculating Conversation / Amplification / Applause rates at a Page level will help you measure the real active engagement of users with your social media pages. Did your posts evoke conversations, encourage to share your information, induce to like the valuable content?
Find out which topics are the best in engaging your followers: which once are triggering a conversation, which ones users are more willing to share, and what themes has more chances to be liked.
Identify the most powerful social influencers for your business and the most engaged users who can become your advocates. Find out which topics and post time are the best for engaging them.