Calculate and improve the economic impact of social media marketing on your business.
Calculating Conversation / Amplification / Applause rates will help you measure the real active engagement of users with your social media pages. Did your posts evoke conversations, encourage to share your information, induce to like your valuable content?
Find out which topics are the best at engaging your followers: which are triggering a conversation, or more likely to be shared or favorited.
Identify the most powerful social influencers for your business and the most engaged users who can become your brand advocates. Find out the best topics and posting time for engaging them.