What type of content is used the most in your accounts and your competitor landscape? Is it posts with links, pics, videos or plain text?
This report will show you what percentage of your posts include pictures, links, videos or just plain text among all your content and compare it to the content of your competitors.
Imagenige that you run a fast food restaurant chain. Let’s take a look at your Facebook rivals:
Surprise, surprise, looks like posts with images are the most used on Facebook among top fast food restaurants. But wait a minute, Subway has worked some magic with videos. You better go and check out their Top Posts to steal some great videos ideas. :) And Wendy’s content is spread evenly among posts with pics, videos and links - they have 35% of posts with images, 27% of posts with videos and 37% of posts with links. What a balanced content portfolio.