Industry Standard is 100%. Thus, 100% means that your metrics are equal to the standard. Everything above 100% indicates the amount that your metrics are higher than the standard, while everything lower than 100% indicates the amount that your metrics are lower than the standard.

How do I select an Industry for an account?

At your Settings -> Account page.

I can't find my Industry in the list. What do I do?

Please let us know and we will add your industry.

Where do you get data for calculating Industry Standard?

From our database of accounts.

Average - the Average Industry Result. Calculated as the average value for each metric among all accounts at this industry.

Maximum - the Best Industry Result. Calculated as the maximum value for each metric among all accounts at this industry.

Amplification rate - indicates how many times on average each of your posts was Shared/Retweeted (e.g. Amplification rate = 5 means that each of your posts was shared 5 times on average).

Amplification rate = # of Shares/ # of Posts

Conversation rate indicates how many Comments/Replies on average each of your posts has received (e.g. Conversation rate = 5 means each of your posts has an average of 5 comments).

Conversation rate = # of Comments/ # of Posts

Applause rate - indicates how many Likes/Likes each of your posts has received on average (e.g. Applause rate = 5 means each of your posts has an average of 5 Likes).

Applause rate = # of Likes/ # of Posts