By default, Relative metrics show the activity per 1000 Followers. Use a switcher at the bottom of the page to select per how many followers you wish the metrics to be calculated. This is because it’s easier to report to a boss that you have 5 Likes per post per 1000 Followers, than 0.005 of a Like per post per 1 Follower.

• How do I connect a social media account if I don't know its login credentials?
• How can I add more brands/competitors to analyze?
• How do I compare several different brands with each other?
• Why are my figures different from what I see in my social media account?
• Why isn't my Economic Value calculating?
• How do you calculate Shares for Instagram?
• What is the 'Untitled' account?
• How to delete 'Untitled' account?

How do I connect a social media account if I don't know its login credentials?

You don’t need to know any login credentials to do this, all you need to know is the link to social media profiles. You can even connect your competitors' accounts.

Note: when you connect a social media account for Twitter, YouTube, or Tumblr, you will be asked to authorize TrueSocialMetrics for read-only access to your account (we can't post anything from your Twitter account). This is necessary to provide TrueSocialMetrics with access to APIs for these social networks. It will use your personal account login credentials, not the credentials of the analyzed account.

After you click the ‘Authorize app’/‘Grant access’/‘Allow’ button, you will be redirected to a form where you will then need to input the account link or Twitter handle of the account you wish to analyze. That’s all you need to do. You don’t need to know any login credentials.

How can I add more brands/competitors to analyze?

Here's a quick tutorial on "How to add more brands/competitors".

How do I compare several different brands with each other?

With the help of "Competitor report". Here's a quick tutorial on "How to set up competitive analysis and interpret results".

Why are my figures different from what I see in my social media account?

For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).

You can find out where each metric was collected from at the All Posts report:

Read more about data collection sources here.

Why isn't my Economic Value calculating?

There are several possible reasons to check for:

1. Make sure you have connected correct Google Analytics Account, Property and View at your TrueSocialMetrics account Settings.
2. Be sure that you have set up Goal Values for your Goals in Google Analytics more than 48 hours before the current date (Goals can't be tracked retroactively).
3. Check if visitors from social networks have completed some Goals on your site during report period.

To check it you can create a Custom Report in your Google Analytics account using 'Social network' as a dimention and 'Per session goal value' as a metric (you can import this report into your GA account using this link: https://www.google.com/analytics/web/template?uid=Jmx-2k58QtOKGpeKgoCE9w) And make sure you select the same date range in Google Analytics and TrueSocialMetrics.

​If this report will show $0 for Per Session Goal Value for visits from Social Networks, than it would be the reason Economic value is appearing as "0" in your TrueSocialMetrics reports.

How do you calculate Shares for Instagram?

Shares for Instagram are calculated as the number of times the link to your Instagram post was shared on other social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.

For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).

Read more about data collection sources here.

What is the 'Untitled' account?

It's just the name of the first created account in your accounts list. You can rename it in Settings->Account page.

How to delete 'Untitled' account?

You can rename 'Untitled' account or delete it in Settings->Account page. Before deleting 'Untitled' account make sure that you are not logged in 'Untitled' account or you will not be able to delete it.

Relative Amplification rate - indicates how many times on average each of your posts was Shared/Retweeted per 1000 Followers (e.g. Relative Amplification rate per 1000 Followers = 1 means that out of 1000 Followers, your post was shared on average 1 time).

Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000

Relative Conversation rate - indicates how many times on average each of your posts was Commented on by 1000 Followers (e.g. Relative Conversation rate per 1000 Followers = 2 means that out of 1000 Followers, your posts receive an average of 2 comments per post).

Relative Conversation rate = # of Comments/ # of Posts / # of Fans * 1000

Relative Applause rate - indicates how many times on average each of your posts was Liked by 1000 Followers (e.g. Relative Applause rate per 1000 Followers = 3 means that out of 1000 Followers, your posts receive an average of 3 likes per post).

Relative Applause rate = # of Likes / # of Posts / # of Fans * 1000

Relative Economic value shows how much Economic Value each visit from a social network brings to your site by completing your site goals taking into account the number of followers at the account.

Relative Economic value = Per session Goal Value from each Social Network (obtained from Google Analytics) / #Followers * 1000

Terminology

• additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)