Use Relative metrics to:
Why is this report important? Because having 50 Likes per Post with 500 Followers is a great achievement, but having 50 Likes per Post with 5 million Followers is a great defeat.
Also, since you and your competitors have a different Number of Followers, this difference needs to be taken into account to accurately compare your results. That’s why it is helpful to calculate Relative metrics divided by the Number of Followers.
By default, Relative metrics show the activity per 1000 Followers. Use a switcher at the bottom of the page to select per how many followers you wish the metrics to be calculated. This is because it’s easier to report to a boss that you have 5 Likes per post per 1000 Followers, than 0.005 of a Like per post per 1 Follower.
You don’t need to know any login credentials to do this, all you need to know is the link to social media profiles. You can even connect your competitors' accounts.
Note: when you connect a social media account for Twitter, YouTube, or Tumblr, you will be asked to authorize TrueSocialMetrics for read-only access to your account (we can't post anything from your Twitter account). This is necessary to provide TrueSocialMetrics with access to APIs for these social networks. It will use your personal account login credentials, not the credentials of the analyzed account.
After you click the ‘Authorize app’/‘Grant access’/‘Allow’ button, you will be redirected to a form where you will then need to input the account link or Twitter handle of the account you wish to analyze. That’s all you need to do. You don’t need to know any login credentials.
Here's a quick tutorial on "How to add more brands/competitors".
With the help of "Competitor report". Here's a quick tutorial on "How to set up competitive analysis and interpret results".
For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).
You can find out where each metric was collected from at the All Posts report:
Read more about data collection sources here.
There are several possible reasons to check for:
To check it you can create a Custom Report in your Google Analytics account using 'Social network' as a dimention and 'Per session goal value' as a metric (you can import this report into your GA account using this link: https://www.google.com/analytics/web/template?uid=Jmx-2k58QtOKGpeKgoCE9w) And make sure you select the same date range in Google Analytics and TrueSocialMetrics.
If this report will show $0 for Per Session Goal Value for visits from Social Networks, than it would be the reason Economic value is appearing as "0" in your TrueSocialMetrics reports.
Shares for Instagram are calculated as the number of times the link to your Instagram post was shared on other social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
For some social networks (Blog, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo) we additionally collect data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg).
Read more about data collection sources here.
It's just the name of the first created account in your accounts list. You can rename it in Settings->Account page.
You can rename 'Untitled' account or delete it in Settings->Account page. Before deleting 'Untitled' account make sure that you are not logged in 'Untitled' account or you will not be able to delete it.
Relative Amplification rate - indicates how many times on average each of your posts was Shared/Retweeted per 1000 Followers (e.g. Relative Amplification rate per 1000 Followers = 1 means that out of 1000 Followers, your post was shared on average 1 time).
Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000
Relative Conversation rate - indicates how many times on average each of your posts was Commented on by 1000 Followers (e.g. Relative Conversation rate per 1000 Followers = 2 means that out of 1000 Followers, your posts receive an average of 2 comments per post).
Relative Conversation rate = # of Comments/ # of Posts / # of Fans * 1000
Relative Applause rate - indicates how many times on average each of your posts was Liked by 1000 Followers (e.g. Relative Applause rate per 1000 Followers = 3 means that out of 1000 Followers, your posts receive an average of 3 likes per post).
Relative Applause rate = # of Likes / # of Posts / # of Fans * 1000
Relative Economic value shows how much Economic Value each visit from a social network brings to your site by completing your site goals taking into account the number of followers at the account.
Relative Economic value = Per session Goal Value from each Social Network (obtained from Google Analytics) / #Followers * 1000
Posts | Comments | Shares | Likes | |
---|---|---|---|---|
# of tweets | replies, @username (counted as replies) | retweets, RT/CC/via | likes | |
# of posts | comments | shares | likes | |
Blog | # of posts | comments* | shares* | likes* |
YouTube | # of videos | comments* | shares* | likes |
# of updates | comments | shares* | likes* | |
Tumblr | # of blogs | notes* | reblogs* | hearts* |
# of posts | comments* | embed* | hearts* | |
Slideshare | # of presentations | comments | shares* | likes* |
Vimeo | # of videos | comments* | shares* | likes* |