Infographic: Which Social Media Sites Are the Most Engaging?

Why Measuring the Number of Followers is a Bad Idea

Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.

Infographic: Which Social Networks Are the Most Engaging

We have studied the top five american airlines to find out which social media sites generate more engagement with their posts.

How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis

Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.

Static Files as a Database

For a long time, we have been living in a world where we use default approaches without fully thinking about their purpose. Take WordPress as an example: it's a powerful application, but it requires MySQL as its database, and to make it fast, you often need Memcache to cache MySQL queries and reduce database load. Alongside, there's the WYSIWYG editor, which, in theory, allows users to edit HTML easily, but in practice often generates unreadable, bloated code.