Infographic: Which Social Media Sites Are the Most Engaging?

Top 5 American Pizza Brands in Social Media

I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.

Infographic: Which Social Networks Are the Most Engaging

We have studied the top five american airlines to find out which social media sites generate more engagement with their posts.

Why You Should Stop Trying to Measure ROI for Social Media Marketing

Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.

DoubleTree Hotels on Facebook: Benchmarking from Fellow-brands

A huge unfair advantage of big brands with regional branches and sister-brands is the ability to create their own internal standard to compare with and benchmark effective content tactics from the fellow-brands. Let’s study the case of some famous hotel chains’ presence on Facebook, like DoubleTree Hotel by Hilton in Europe.