Infographic: Which Social Media Sites Are the Most Engaging?

Top 5 American Pizza Brands in Social Media

I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.

Analyzing The Best Facebook Campaigns 2012

It’s always curious to learn the best practices from the top performers. But even more interesting to know what’s going on behind the official results of the best social media campaigns. What happened ever after the successful activity? What creative techniques were used to engage followers? Let's analyze the best 3 Facebook campaigns of Facebook Studio 2013 award winners. And find something curious.

Why You Should Stop Trying to Measure ROI for Social Media Marketing

Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.

Rolling Out Pinterest Analytics for Everyone

Big news, everyone! We are making a lot of changes this month. In 30 days from now:

• We are moving to new Pinterest api.
• Pinterest will be available for everyone, for all plans.
• Google+ communities and Vine analytics will be discontinued.
• Premium plans will be discontinued (plans that include Pinterest/Vine/Google+ communities).