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Our first attempt to use Adwords was a little bit disappointing :) The traffic from Adwords had poor quality and was very expensive. So here\’s our story how we dealt with this. The main reasons for our fiasco were problems with Quality score of the keywords. The symptoms looked like that: the keywords were degrading with the flow of time.
The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.
If you are a community owner or just evaluating in which community to participate or represent your brand, it's a good thing to study a community's health and see what's going on behind the bare Number of Followers. Let's compare the top 5 social media marketing communities on G+.
Your site, social media page, or brand are like a dark room - you have no idea what’s going on inside, how customers interact with your product, what they think about your content and so on. That is, until you turn on the flashlight of analytics. Suddenly, you can see that customers hated your posts about super bowl and your inspirational proverbs but totally loved your silly videos about cats; that they had troubles subscribing to your newsletter on a site and have no idea how to navigate the pricing page.
