Infographic: Which Social Media Sites Are the Most Engaging?

Infographic: Which Social Networks Are the Most Engaging

We have studied the top five american airlines to find out which social media sites generate more engagement with their posts.

Google Plus Communities Analytics: Social Media Communities

When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.

Google Analytics Multi-device Tracking and Measurement Protocol

Nowadays marketing and analytics are facing a new challenge after the PC era. It’s multi-device tracking. Customers are using smartphones, laptops, home pc and our analytics software counts them as different user sessions.

DoubleTree Hotels on Facebook: Benchmarking from Fellow-brands

A huge unfair advantage of big brands with regional branches and sister-brands is the ability to create their own internal standard to compare with and benchmark effective content tactics from the fellow-brands. Let’s study the case of some famous hotel chains’ presence on Facebook, like DoubleTree Hotel by Hilton in Europe.