Infographic: Which Social Media Sites Are the Most Engaging?

Infographic: Which Social Networks Are the Most Engaging

We have studied the top five american airlines to find out which social media sites generate more engagement with their posts.

How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis

Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.

Schedule tweets with TrueSocialMetrics

Tweets Scheduling is now available on True. Woohoo! We are thrilled to announce that now you can post and schedule tweets directly from your TrueSocialMetrics account. No need to switch between tools now - Post tweets and analyze them in one place.

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.