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The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.
When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.
Your site, social media page, or brand are like a dark room - you have no idea what’s going on inside, how customers interact with your product, what they think about your content and so on. That is, until you turn on the flashlight of analytics. Suddenly, you can see that customers hated your posts about super bowl and your inspirational proverbs but totally loved your silly videos about cats; that they had troubles subscribing to your newsletter on a site and have no idea how to navigate the pricing page.
If you’re looking for ways to boost your social media stats, the best way to do it is to keep experimenting and trying new things. I’ve collected 30 small and simple experiments and growth hacks you can try this month to see what works for you. They’re all low-cost and easy to implement, but even the smallest tweaks can lead to great improvements.
