Continue reading
Our first attempt to use Adwords was a little bit disappointing :) The traffic from Adwords had poor quality and was very expensive. So here\’s our story how we dealt with this. The main reasons for our fiasco were problems with Quality score of the keywords. The symptoms looked like that: the keywords were degrading with the flow of time.
I stumbled upon an interesting technique Barney’s uses to present their clothes and accessories on Pinterest. They always make 2 types of pins for each product: an “Individual Product” and a “Product in a Setting”. I couldn’t just walk by and not compare the effectiveness of both methods of product representation. Which one is more likely to be re-pinned and liked - an “individual product” or a “product in a setting” format?
Think you always need to wait for your personal muse to make great content? But what if this lady isn’t coming for several days? Here are some tips to get rid of this affliction and start creating amazing stuff right now!
Google Analytics (GA) is an exceptional analytical engine, but it lacks an inherent understanding of your business’s critical metrics. Whether your key online goals revolve around subscription purchases or phone calls, GA needs customization to reflect what’s most important to you. This guide will focus on how to categorize streams of data—such as visits, events, clicks, views, and scrolls—into meaningful groups to facilitate deeper and more effective analysis.
