Infographic: Which Social Media Sites Are the Most Engaging?

Google Analytics Multi-device Tracking and Measurement Protocol

Nowadays marketing and analytics are facing a new challenge after the PC era. It’s multi-device t...

How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis

Oreo has one of the most active and effective social media strategies, which has earned them seve...

DoubleTree Hotels on Facebook: Benchmarking from Fellow-brands

A huge unfair advantage of big brands with regional branches and sister-brands is the ability to ...

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general ...