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When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.
Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.
If you are a community owner or just evaluating in which community to participate or represent your brand, it's a good thing to study a community's health and see what's going on behind the bare Number of Followers. Let's compare the top 5 social media marketing communities on G+.
Let’s face it. Content creation is messy. You’ll need to post regularly to see results; don’t just sit and wait for your muse. But that’s not how it usually happens. There’s a way to make it less chaotic, though: Using Editorial calendar. Today I’m happy to share with you a template from Editorial calendar that we use here at TrueSocialMetrics.
