Infographic: Which Social Media Sites Are the Most Engaging?

Why Measuring the Number of Followers is a Bad Idea

Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.

Lie to Me: Bad Metrics for Social Media

The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.

10 Tiny TrueSocialMetrics Tweaks to Save More Time On Your Social Media Analytics

If you are already using TrueSocialMetrics to analyze your social media pages (Thanks! We love you!) and are looking for ways to make the experience better and faster, you’ve come to the right person! :) I want to share with you 10 things you can do in your True account that will help you save tons of time everyday and gain insights faster.

How Often Top Brands Tweet

There’s no silver bullet on the ideal Posting Density on Twitter. You’ll have to find your own sweet spot just like main world brands have. Some of them definitely know how to rock on social media, so you should model yourself on them in the best way possible.