Infographic: Which Social Media Sites Are the Most Engaging?

Google Plus Communities Analytics: Social Media Communities

When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.

How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis

Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.

30-Days Worth of Advice to Improve Your Social Media Presence

If you’re looking for ways to boost your social media stats, the best way to do it is to keep experimenting and trying new things. I’ve collected 30 small and simple experiments and growth hacks you can try this month to see what works for you. They’re all low-cost and easy to implement, but even the smallest tweaks can lead to great improvements.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?