Infographic: Which Social Media Sites Are the Most Engaging?

Why Measuring the Number of Followers is a Bad Idea

Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.

Social Media: From Shouting to Conversation

The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.

How to Analyze a Pinterest Account: Step-by-step Guide

As you may already heard Pinterest analytics is now available on TrueSocialMetrics. Customers can now analyze all personal or business Pinterest accounts with no login credentials required. Here’s a step by step guide on how to analyze a Pinterest account and its competitors.

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.