Infographic: Which Social Media Sites Are the Most Engaging?

Top 5 American Pizza Brands in Social Media

I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.

Lie to Me: Bad Metrics for Social Media

The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.

Life After Death: How Instagram Gives Life to Legendary Musicians of the Past

Is there death after life? If you are a world-class star, yes! Labels that get rich on your name and social networks where you are still alive, have followers, comments and likes will do all the work for you. So how to be successful even after your death?

Analyzing the Social Media Giants: Top Five Airlines' Digital Engagement

In today's digital age, social media presence is a crucial aspect of a company's marketing and customer engagement strategy. The airline industry is no exception, with leading airlines leveraging platforms like Twitter, Facebook, and Instagram to connect with passengers, address concerns, and promote their services. This analysis examines the social media performance of the top five airlines, focusing on metrics