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The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.
Have you ever wondered how luxury brands are doing in social media? In this article we’ll uncover what sophisticated content tactics do marketers of luxury goods use to engage their fans and how they compete with each other. And why Prada fans hate suits. We’ll analyze the Facebook accounts of the 6 top luxury brands, Burberry, Chanel, Louis Vuitton, Gucci, Prada, Hermes.
I stumbled upon an interesting technique Barney’s uses to present their clothes and accessories on Pinterest. They always make 2 types of pins for each product: an “Individual Product” and a “Product in a Setting”. I couldn’t just walk by and not compare the effectiveness of both methods of product representation. Which one is more likely to be re-pinned and liked - an “individual product” or a “product in a setting” format?
If you are already using TrueSocialMetrics to analyze your social media pages (Thanks! We love you!) and are looking for ways to make the experience better and faster, you’ve come to the right person! :) I want to share with you 10 things you can do in your True account that will help you save tons of time everyday and gain insights faster.
