Infographic: Which Social Media Sites Are the Most Engaging?

Luxury Brands on Facebook: Analyzing Best and Worst Content, or Why Prada Fans Hate Suits

Have you ever wondered how luxury brands are doing in social media? In this article we’ll uncover what sophisticated content tactics do marketers of luxury goods use to engage their fans and how they compete with each other. And why Prada fans hate suits. We’ll analyze the Facebook accounts of the 6 top luxury brands, Burberry, Chanel, Louis Vuitton, Gucci, Prada, Hermes.

Google+ Communities: Analyzing Community Health

If you are a community owner or just evaluating in which community to participate or represent your brand, it's a good thing to study a community's health and see what's going on behind the bare Number of Followers. Let's compare the top 5 social media marketing communities on G+.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.