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Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.
The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.
As you may already heard Pinterest analytics is now available on TrueSocialMetrics. Customers can now analyze all personal or business Pinterest accounts with no login credentials required. Here’s a step by step guide on how to analyze a Pinterest account and its competitors.
Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?