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The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.
Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.
I hope this article helps you to get started with measuring your social media performance and gives you some thoughts as to how you might make your social media activities more successful.
Think you always need to wait for your personal muse to make great content? But what if this lady isn’t coming for several days? Here are some tips to get rid of this affliction and start creating amazing stuff right now!