Infographic: Which Social Media Sites Are the Most Engaging?

AB Testing with Google Analytics and Event Tracking

As you know by default Google Analytics experiments works only with separate pages and it works well when you are stating advertising campaign. So you can control destination url. But what todo, if you doesn't control your traffic source: search, referral, social media posting. That's the main issue. But we will have simple solution how to fix it.

Why Measuring the Number of Followers is a Bad Idea

Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.

Google Analytics Multi-device Tracking and Measurement Protocol

Nowadays marketing and analytics are facing a new challenge after the PC era. It’s multi-device tracking. Customers are using smartphones, laptops, home pc and our analytics software counts them as different user sessions.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?