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When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.
There’s no silver bullet on the ideal Posting Density on Twitter. You’ll have to find your own sweet spot just like main world brands have. Some of them definitely know how to rock on social media, so you should model yourself on them in the best way possible.
The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.
For a long time, we have been living in a world where we use default approaches without fully thinking about their purpose. Take WordPress as an example: it's a powerful application, but it requires MySQL as its database, and to make it fast, you often need Memcache to cache MySQL queries and reduce database load. Alongside, there's the WYSIWYG editor, which, in theory, allows users to edit HTML easily, but in practice often generates unreadable, bloated code.
