Infographic: Which Social Media Sites Are the Most Engaging?

Why Measuring the Number of Followers is a Bad Idea

Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.

Lock-in Landing Pages - the Way to Nowhere

Lately, lock-in landing pages has become more popular because they are claimed to increase conversion rate. The general idea of such page is to remove all the destructions, unimportant parts of a page, to help people walk straight to the goal

Why You Should Stop Trying to Measure ROI for Social Media Marketing

Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.

Fujo's Steps for Social Media Success

I hope this article helps you to get started with measuring your social media performance and gives you some thoughts as to how you might make your social media activities more successful.