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I stumbled upon an interesting technique Barney’s uses to present their clothes and accessories on Pinterest. They always make 2 types of pins for each product: an “Individual Product” and a “Product in a Setting”. I couldn’t just walk by and not compare the effectiveness of both methods of product representation. Which one is more likely to be re-pinned and liked - an “individual product” or a “product in a setting” format?
If you are a community owner or just evaluating in which community to participate or represent your brand, it's a good thing to study a community's health and see what's going on behind the bare Number of Followers. Let's compare the top 5 social media marketing communities on G+.
Your site, social media page, or brand are like a dark room - you have no idea what’s going on inside, how customers interact with your product, what they think about your content and so on. That is, until you turn on the flashlight of analytics. Suddenly, you can see that customers hated your posts about super bowl and your inspirational proverbs but totally loved your silly videos about cats; that they had troubles subscribing to your newsletter on a site and have no idea how to navigate the pricing page.
How much do you actually know about the effects of your social media marketing efforts? Do you understand trending? Do you know how your content affects your target audience? Moreover, can you really tell what your target audience needs? And how about your competitors – are you aware how your content is perceived compared to the content provided by other companies? This is where social media analytics tools come in to give you detailed insights into all of these questions.
