Rolling Out Pinterest Analytics for Everyone

by Member of TrueSocialMetrics team ~ 3 min

Big news, everyone! We are making a lot of changes this month. In 30 days from now:

  • We are moving to a new Pinterest api.
  • Pinterest will be available for everyone, for all plans.
  • Google+ communities and Vine analytics will be discontinued.
  • Premium plans will be discontinued (plans that include Pinterest/Vine/Google+ communities).

Why we move to a new version of Pinterest api?

Pros

  • Faster analytics
  • More accurate results
  • Longer history >100 000 pins

Cons

  • Not possible to analyze Pinterest competitors yet (we’ll be observing demand for this feature and deciding if we need to develop it, so let us know if you need it).
  • If you already have Pinterest pages connected you need to reconnect them manually to move to a new algorithm (find the instruction below).

So what’s your next steps?

If you don’t have Pinterest in your account now:

Just relax, grab a cup of coffee and wait 30 days for Pinterest to appear in your plan. With no additional cost! Awesome! We’ll send you an email when it happens.

If you have Pinterest in your account now (Premium plan that includes Pinterest, Vine, G+ communities):

Please reconnect all Pinterest accounts with admin access. This is needed to move to a new version of api. We can’t reconnected them from our side, you’ll need to use your admin access to authorize TrueSocialMetrics. Here’s how:

  1. On Pinterest: Make sure you are logged into the Pinterest account you want to analyze in your browser.
  2. On True: Go to the Metrics page. Click on ‘Pinterest Page’ button. Authorize True to access Pinterest. (You don’t have to enter your account url, it will be grabbed automatically by True).

How to connect pinterest page

If you won’t reconnect your Pinterest accounts they won’t disappear from your account. But they will stay on the old version of api which we’ll no longer support (in other words - if it breaks we can’t fix it).

What happens to your Premium plan?

In 30 days from now you will be automatically moved to plans with the same price but bigger capacity. For example, if you have $100/month Small-Premium (3 accounts with Pinterest) you will be moved to 100$/month Medium (10 accounts with Pinterest).

Basically, you are getting extra accounts for free. Sweet! Right?!

Celebrating

Gif source

So you have two options:

  • Keep the bigger plan with current price. - No need to do anything in that case.

OR

  • Move to a smaller plan. (e.g. if you don’t need these extra 7 free accounts you can move to a Small plan $30/month 3 accounts with Pinterest). - In that case in 30 days from now you can visit the Pricing page and select a smaller plan.

Got any questions? Drop me a line.



When you’re ready to rock your social media analytics

give TrueSocialMetrics a try!


Start Trial
No credit card required.






Continue reading




Measuring and Improving Adwords Campaign
Our first attempt to use Adwords was a little bit disappointing :) The traffic from Adwords had poor quality and was very expensive. So here\’s our story how we dealt with this. The main reasons for our fiasco were problems with Quality score of the keywords. The symptoms looked like that: the keywords were degrading with the flow of time.


Why You Should Stop Trying to Measure ROI for Social Media Marketing
Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.


How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis
Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.


Movies on Facebook: Creative Ways to Promote DVD Releases
The main goal of Facebook pages for Movies is to promote their theater release and boost tickets sales. But when the show is over, the work continues for a second wave to come - disk releases. I was curious what creative content techniques film studios use to promote their disk releases. So I looked at the best movies of 2014 and used the Content Segmentation feature to analyze it.