You have to select a Competitor in a Competitor drop-down menu (at the top left corner of the page).
or Add New Competitor

Competitive analysis

The best way to evaluate your performance is to compare it with your competitors’. You can do it easily at TrueSocialMetrics because no login credentials are required to connect competitors’ social media pages. Compare your results against your competitors, analyze their posting strategy, social media campaigns and seize their best practices.