How are the metrics calculated?



 

Terminology

Twitter Facebook Google plus Blog YouTube Linkedin Tumblr Instagram Slideshare Vine Vimeo
Posts # of tweets # of posts # of posts # of posts # of videos # of updates # of blogs # of posts # of presentations # of videos # of videos
Comments replies, @username (counted as replies) comments comments comments* comments* comments notes* comments* comments comments* comments*
Shares retweets, RT/CC/via shares shares shares* shares* shares* reblogs* embed* shares* shares* shares*
Favorites favorites likes +1 likes* likes likes* hearts* hearts* likes* likes* likes*
Conversation rate indicates how many Comments/Replies on average each of your posts has received
(e.g. Conversation rate = 5 means each of your posts has an average of 5 comments)
Amplification rate indicates how many times on average each of your posts was Shared/Retweeted
(e.g. Amplification rate = 5 means that each of your posts was shared 5 times on average)
Applause rate  indicates how many Likes/Favorites each of your posts has received on average
(e.g. Applause rate = 5 means each of your posts has an average of 5 Likes)
Economic value shows how much Economic Value each visit from a social network brings to your site by completing your site goals
(e.g. Economic value = $5 means that each visit from this social media site brings your business $5 in value)
Followers followers fans (page likes) have you in circles RSS Subscribers channel subscribers followers followers followers followers followers followers

* additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)

 

Formulas


Amplification rate = # of Shares/ # of Posts

Conversation rate = # of Comments/ # of Posts

Applause rate = # of Likes/ # of Posts

Economic value = Per visit Goal value*

*Economic value is imported from Google Analytics and is calculated as Per visit Goal Value for each social media site. The goals are the macro and micro conversions for your site (e.g. sign up, buy product, contact sales etc.). This metric simply aggregates all Goal Values of the Goals performed per visit from each social network. You don't have to set up any specific goals. You only need to assign Goal Value to your existing goals (or at least one goal) or Per Visit Goal Value/Economic value will not be calculated. You can learn how to do it here.


Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000

Relative Conversation rate = # of Comments / # of Posts / # of Fans * 1000

Relative Applause rate = # of Comments / # of Posts / # of Fans * 1000

Relative metrics indicate how many times on average each of your posts was Shared/Commented/Liked per 1000 Followers.


Data collection sources

 

Twitter

Comments
  • From Twitter public API
  • @username - tweets which include mentions are also counted as replies
Shares
  • From Twitter public API
  • RT/CC/via - tweets which include these keywords are also counted as shares
Favorites From Twitter public API

Notice: To get this data, we're using Twitter search. We do not include in the results accounts which were marked by Twitter for spam/suspicious activity.
Characteristics of such accounts include:

  • Following more people than followers
  • Early accounts (created less than a month ago) or accounts with a few tweets
  • Someone marked account as spammer or blocked it
Such accounts won’t be included in a Twitter search results and thus, can’t be used by us in a metrics calculations. Nobody knows the exact algorithm for excluding accounts in Twitter search, so please keep in mind that this situation is possible.

 

Facebook

Comments From Facebook public API
Shares From Facebook public API
Favorites From Facebook public API

Notice: There's a thing called duplication. Facebook returns in its API more posts than it shows in a browser, so we're filtering and removing all the duplicates from the data.

 

Google+

Favorites From Google plus public API
Shares From Google plus public API
Comments From Google plus public API
 

Blog

Favorites
  • Likes from Delicious
  • Likes from Facebook
  • Likes from Google plus
Shares Collecting from the web and top social sharing sites: Google search results, Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin
Comments
  • Native Wordpress public API
  • Comments in Disqus
  • Comments from Facebook
  • Comments from Facebook comment box
 

YouTube

Favorites From YouTube public API
Shares Collecting from the web and top social sharing sites: Google search results, Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin
Comments
  • From YouTube public API
  • Comments from the videos posted on Facebook
  • Comments from Facebook comment box
 

Linkedin

Favorites From Linkedin public API + Facebook likes + Delicious
Shares We calculate as Linkedin shares all appearances of your links on Linkedin, no matter were they shared by users from your company page update or posted by users themselves (e.g. directly from your site).
Comments From Linkedin public API

Why the metrics for Linkedin are different on TrueSocialMetrics from the numbers I see on Linkedin?

LinkedIn has no full api for Сompany pages activity. So we use two apis: the first one provides only the links you post on company page updates and the second - the amount of each link’s reshares on LinkedIn.

For example: you’ve shared a link http://domain.com/mypost on your company page, then 2 people reshared this link and 3 other people posted the same link on their pages (not shared your link, but posted the same link by themselves). As a result:

  • Internal Linkedin statistics shows: 2 shares.
  • TrueSocialMetrics dashboard shows: 2+3 = 5 shares.

In other words, Linkedin shares are all appearances of your link on Linkedin, no matter how it was shared: by users from your company page update or posted by users themselves (e.g. directly from your site).

How to get more accurate results:

So if you want to see the stats including only your Company page updates’ shares, consider using unique parameters in the urls you share with followers:

Method

Advantages

Disadvantages

Use Google Url Builder to tag your links.
  • This is easy and automated method
  • If you're using Google analytics, this method can overwrite the original visitors’ source with this custom campaign name used in tagged link. Data about sources will be not accurate in Google Analytics
Use url shortage services like http://goo.gl. It will generate a unique short link for you.
  • As a benefit you can track how many people clicked on this link, their geography etc.
You can add any parameter to the url, e.g. ?LinkedIn.
Sample: You have a link: http://sample.com/page, then you add a parameter ?LinkedIn. Now you have a unique link: http://my.com/some/page?LinkedIn
  • It can be used as an alternative to Google URL builder because it doesn’t overwrite the initial source for users and still allows to see how many users visited site by this unique link.
  • Because it’s done manually, it’s more time-consuming and can be done with mistakes (you may put the parameter in the wrong part of the url etc.)
  • In Google analytics Content reports you’ll see duplicate pages with different parameters (e.g. http://my.com/some/page, http://my.com/some/page?LinkedIn, http://my.com/some/page?Newsletter etc.)
 

Tumblr

Favorites From Tumblr public API + Facebook likes + Delicious
Shares From Tumblr public API + Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
Comments
  • Comments in Disqus
  • Comments from Facebook
  • Comments from Facebook comment box
 

Instagram

Favorites From Instagram public API + Facebook likes + Google(+1) + Delicious
Shares Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
Comments
  • From Instagram public API
  • Comments from Facebook
  • Comments from Facebook comment box
 

SlideShare

Favorites From SlideShare public API + Facebook likes + Google(+1) + Delicious
Shares From SlideShare public API + Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
Comments From SlideShare public API
 

Vine

Favorites From Vine public API + Facebook likes + Google(+1) + Delicious
Shares Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
Comments
  • From Vine public API
  • Comments from Facebook
  • Comments from Facebook comment box
 

Vimeo

Favorites From Vimeo public API + Facebook likes + Google(+1) + Delicious
Shares Collecting from the top social sharing sites: Pinterest, StumbleUpon, Reddit, Digg, Twitter, Facebook, Linkedin.
Comments
  • From Vimeo public API
  • Comments from Facebook
  • Comments from Facebook comment box

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