Industry Standard report allows you to compare metrics of your account to the industry standard (global and account country's standard)
(you can change country and industry for each account in settings)
You can select to show average or maximum industry values
Average is calculated as the average value among all accounts at this industry
And maximum is calculated as the maximum value among all accounts at this industry
Below you can see percentages of your metrics related to industry standard
Industry standard is 100%. Thus, 100% means that your metrics are equal to the standard
Everything above 100% indicates the amount that is higher than the standard,
while everything lower than 100% indicates the amount that is lower than the standard
Select 'Maximum' to show percentages of maximum industry values
So this report allows you to understand your place in the industry and set your goals accordingly
You can set up goals for the following 3 months, 6 months, year. If you are below average in your industry, it means you have to work harder
(In this example, all of our metrics are lower than the country's average industry values)
If you are above the average, you may want to push even further and focus on maximum industry values