Here you can compare your pages in different social networks
To sort by specific metric, click on it
Conversation Rate is an average amount of comments (or replies) per post
Amplification Rate is an average number of shares per post
(On Twitter, it's an average amount of retweets per tweet,
on a Blog, Youtube, it's a number of share clicks per post (or video)
Applause Rate is an average number of likes per post
(on Twitter, it's a number of favorite clicks per post,
on Google Plus, number of +1s,
on a Blog, Youtube, number of +1s and likes per post (or video)
Economic Value is a sum of short and long term revenue and cost savings
You have to connect Google Analytics to see it
Go to 'Cross Channel' to see a general overview of activity proportions in different social networks
Now let's see at the historical trend. Click 'Trends' on the left menu
On this chart you can see a historical trend of you rates
You can select to show trend by day, week, or month
Click on these tabs to see trends for each metric
The red line shows moving average
Below you can see a table with all metrics for each date
Click 'With changes' to display changes from previous date
Now let's compare your stats to industry standard. Go to 'Industry Standard' on the left menu
Here you can compare metrics of your account to the industry standard (global and account country's standard)
(you can change country and industry for each account in settings)
You can select to show average or maximum industry values
Average is calculated as the average value among all accounts at this industry
And maximum is calculated as the maximum value among all accounts at this industry
Below you can see percentages of your metrics related to industry standard
Industry standard is 100%. Thus, 100% means that your metrics are equal to the standard
Everything above 100% indicates the amount that is higher than the standard,
while everything lower than 100% indicates the amount that is lower than the standard
Select 'Maximum' to show percentages of maximum industry values
Now let's compare you account to competitors' accounts. Move to 'Competitors' tab
You can select a list of competitors in this drop-down
Also you can add competitors one by one from this drop-down
Now in the table below you can see metrics for each competitor, as well as average and maximum values
You can remove competitors from the comparison list
This table shows percentages of average result for all metrics. Average is calculated as the average value among the accounts you have included in the report
You can select to display percentages of maximum values among selected accounts, instead of average
Go to 'Cross Channel' to see a general overview of activity proportions in different social networks for each competitor
Select other tabs to see overview of other metrics
Now let's go to 'Leaderboard' (on the left menu)
Here you can see leaders by each metric - higher values are marked with darker green
Below is the table that shows relative metrics, i.e. metrics divided by number of followers of the page
All the pages have a different number of followers, so it is more fair to compare them by relative metrics
By default, metrics are divided by 1000 followers, but you can select a different scale from the switcher below the table
Go to 'Trends' to compare historical trends of all competitors
Below is a table with metrics for each competitor
Select 'Trend' to show trends by date
Scroll down to see tables for all competitors
Now let's check out individual posts of the competitors.
Click 'Content Analytics' on the left menu, then select 'All Posts'
For each competitor, there is a graph that shows all their posts - each bubble represents one post
To analyze the graph, use the "Sun rule": the best posts are red, big, and high, so that it's easy to spot them
When Comments are selected as the Y-axis of the graph, the higher the bubble, the more comments that post has;
the redder the bubble, the more likes it has; and the bigger the bubble, the more shares it has
For example, this post is high and big - it means that it has a lot of comments and shares
And this post is red but low and small, meaning that it has a lot of likes, but not that much comments or shares
You can switch between these tabs to change Y-axis for the graph
Now the higher the post, the more shares it has
You can also select to see a table with all the posts, and sort them by date, comments, shares, or likes
Now let's have a look at the best and worst posts of each competitor. Click 'Top Posts' on the left menu
On this tab you can see best posts of each competitor, sorted by engagement per post: (comments + shares + likes) / followers * 1000
Go to 'Worst Posts' tab to see worst posts
You can select to show posts with the biggest amount of comments, shares, or likes
Now let's analyze the effectiveness of posting density of competitors. Go to 'Posting Density Matrix' on the left menu
Yours and your competitor's Posting Density Effectiveness can fall under 4 categories: Introverts, Orators, Networkers, Chatterboxes
For example, this competitor's posting density effectiveness falls under Orators category:
brand is posting not much, but the posts hit the target
These brands are Introverts: they are posting very little, and get little reaction from fans
Networkers - brand is posting highly engaging content with a good frequency
Chatterboxes - brand is posting a lot, but gets very little response from fans
To show engagement divided by number of followers (instead of just engagement), switch to 'Interaction' tab
Now let's find out what is the best time to post on your social media accounts. Move to 'Time To Post' section on the left menu
In these tables you can see engagement at each day of the week, at different times of the day
Higher numbers are marked darker green
You can switch between tabs to see different activities
'Engagement normalized' is calculated as Engagement (at this time of day) / Total Engagement (for selected date range) / Number of Posts (at this time of day)
'Engagement' is calculated as Engagement (at this time of day) / Total Engagement (for selected date range)
'Current posting' tab shows current amount of posts at each time of the day
Now let's go to 'Content Performance' section
This report will show you what percentage of your and your competitors' content is unengaging or ignored
It shows % of posts with 0 comments, % of posts with 0 shares, % of posts with 0 likes, and totally ignored posts (0 comments, 0 shares, and 0 likes)
In 'Content Type Performance' section, you can see what type of content is used the most in your accounts and your competitor landscape
Is it posts with links, videos, images, or plain text?
And below are percentages of engagement per each post type
You can use this report to determine which content types you should concentrate on more