Metric Dashboard lets you to compare your pages in different social networks
To sort by specific metric, click on it
Conversation Rate is an average amount of comments (or replies) per post
Amplification Rate is an average number of shares per post
(On Twitter, it's an average amount of retweets per tweet,
on a Blog, Youtube, it's a number of share clicks per post (or video)
Applause Rate is an average number of likes per post
(on Twitter, it's a number of favorite clicks per post,
on Google Plus, number of +1s,
on a Blog, Youtube, number of +1s and likes per post (or video)
Economic Value is a sum of short and long term revenue and cost savings
Every time someone visits your site from a social network and does anything valuable (e.g. signs up to newsletter, sends a message via the Contact us page, or buys a product, etc.),
all these actions are counted towards the Economic Value in Google Analytics
You have to connect Google Analytics to see Economic Value
So let's have a look at this example and analyze our pages' performance in these social networks
Looking at the Conversation, Amplification, and Applause rates we can see that most of the activity comes from Facebook
But looking at the Posts, we see that just a tiny fraction of them comes from Facebook, and most of them comes from Twitter
So we post a lot in Twitter but gain most of the response from Facebook, where we post much less
So it would probably be a good idea to change our posting policy to focus more on Facebook, as it seems to be a much more effective channel for us than Twitter
Now let's move to Relative Metric Dashboard
This report shows metrics divided by the number of followers
It allows you to accurately compare several accounts with different numbers of followers and analyze how active are your followers considering the size of the audience you have
Why is this report important? Because having 50 Likes per Post with 500 Followers is a great achievement, but having 50 Likes per Post with 5 million Followers is a great defeat
Also, since you and your competitors have a different number of followers, this difference needs to be taken into account to accurately compare your results. That's why it is helpful to calculate Relative metrics divided by the Number of Followers
By default, Relative metrics show the activity per 1000 Followers
Use this switcher to select per how many followers you wish the metrics to be calculated
In this example the numbers will be more demonstrative if you calculate them per 100,000 followers
Now let's see the Cross Channel report
'Cross Channel' report shows you a general overview of activity proportions and posting density in different social networks
It is a visual representation of Metric Dashboard that will let you analyze your pages' performance more easily
Again, it is highly advised to use Relative report as it shows metrics divided by number of followers
Use this switcher to select a different scale
Let's have a look at the Trends report
On this chart you can see a historical trend of you rates
You can select to show trend by day, week, or month
Click on these tabs to see trends for each metric
The red line shows moving average
Below you can see a table with all metrics for each date
Click 'With changes' to display changes from previous date
To see a historical trend with relative metrics, go to 'Trend Relative'
Now let's check out the Industry Standard report
Industry Standard report allows you to compare metrics of your account to the industry standard (global and account country's standard)
(you can change country and industry for each account in settings)
You can select to show average or maximum industry values
Average is calculated as the average value among all accounts at this industry
And maximum is calculated as the maximum value among all accounts at this industry
Below you can see percentages of your metrics related to industry standard
Industry standard is 100%. Thus, 100% means that your metrics are equal to the standard
Everything above 100% indicates the amount that is higher than the standard,
while everything lower than 100% indicates the amount that is lower than the standard
Select 'Maximum' to show percentages of maximum industry values
So this report allows you to understand your place in the industry and set your goals accordingly
You can set up goals for the following 3 months, 6 months, year. If you are below average in your industry, it means you have to work harder
(In this example, all of our metrics are lower than the country's average industry values)
If you are above the average, you may want to push even further and focus on maximum industry values
You can go to 'Relative Industry Standard' to compare your social media performance with Relative Industry Standard
The Industry Standard here is calculated per 1000 followers
This report is helpful because your account and other accounts from the Industry have a different Number of Followers, so this difference needs to be taken into account to accurately compare your results
Below you can change the scale for you account's metrics
Now let's find out what is the best time to post on your social media accounts
Click 'Content Analytics' on the left menu,
Then select 'Time to Post'
In this table you can see engagement at each day of the week, at different times of the day
Higher numbers are marked darker green
You can switch between tabs to see different activities
'Engagement normalized' is calculated as Engagement (at this time of day) / Total Engagement (for selected date range) / Number of Posts (at this time of day)
'Engagement' is calculated as Engagement (at this time of day) / Total Engagement (for selected date range)
'Current posting' tab shows current amount of posts at each time of the day
Now let's go to 'Content Performance' report
Firstly, this report shows you what type of content is used the most and what type of content is the most engaging in your account
Is it posts with links, videos, images, or plain text?
The chart on the left shows activity (posts) by post types, and the chart on the right shows engagement by post types
Use them to determine which post type is the most effective
The section below the charts will show you what percentage of your content is unengaging or ignored
It shows % of posts with 0 comments, % of posts with 0 shares, % of posts with 0 likes, and totally ignored posts (0 comments, 0 shares, and 0 likes)
You can use this to know which post types are unengaging for your followers and work on improving them
In the 'Custom Reports' section you can view created custom reports and create them
To create a new custom report, click 'Create'
Also, using Google Data Studio integration feature, you can create beautiful customized reports with pretty design and data visualizations
Click 'Google Data Studio' on the left menu to learn how it works
Now let's compare your account to your competitors' accounts. Move to 'Competitors' tab
In this tab, you can view reports that show metrics of any selected competitors' accounts and compare them to yours
You can select a list of competitors in this drop-down
Also you can add competitors one by one from this drop-down
Now in the table below you can see metrics for each competitor, as well as average and maximum values
You can remove competitors from the comparison list
This table shows percentages of average result for all metrics. Average is calculated as the average value among the accounts you have included in the report
You can select to display percentages of maximum values among selected accounts, instead of average
Go to 'Cross Channel' to see a general overview of activity proportions in different social networks for each competitor
Select other tabs to see overview of other metrics
Now let's go to 'Leaderboard' (on the left menu)
Here you can see leaders by each metric - higher values are marked with darker green
Below is the table that shows relative metrics, i.e. metrics divided by number of followers of the page
All the pages have a different number of followers, so it is more fair to compare them by relative metrics
As previously, by default, metrics are divided by 1000 followers, but you can select a different scale from the switcher below the table
Go to 'Trends' to compare historical trends of all competitors
Below is a table with metrics for each competitor
Select 'Trend' to show trends by date
Scroll down to see tables for all competitors
Now let's check out individual posts of the competitors.
Click 'Content Analytics' on the left menu, then select 'All Posts'
For each competitor, there is a graph that shows all their posts - each bubble represents one post
To analyze the graph, use the "Sun rule": the best posts are red, big, and high, so that it's easy to spot them
When Comments are selected as the Y-axis of the graph, the higher the bubble, the more comments that post has;
the redder the bubble, the more likes it has; and the bigger the bubble, the more shares it has
For example, this post is high and big - it means that it has a lot of comments and shares
And this post is red but low and small, meaning that it has a lot of likes, but not that much comments or shares
You can switch between these tabs to change Y-axis for the graph
Now the higher the post, the more shares it has
You can also select to see a table with all the posts, and sort them by date, comments, shares, or likes
Now let's have a look at the best and worst posts of each competitor. Click 'Top Posts' on the left menu
On this tab you can see best posts of each competitor, sorted by engagement per post: (comments + shares + likes) / followers * 1000
Go to 'Worst Posts' tab to see worst posts
You can select to show posts with the biggest amount of comments, shares, or likes
Now let's analyze the effectiveness of posting density of competitors. Go to 'Posting Density Matrix' on the left menu
Yours and your competitor's Posting Density Effectiveness can fall under 4 categories: Introverts, Orators, Networkers, Chatterboxes
For example, this competitor's posting density effectiveness falls under Orators category:
brand is posting not much, but the posts hit the target
These brands are Introverts: they are posting very little, and get little reaction from fans
Networkers - brand is posting highly engaging content with a good frequency
Chatterboxes - brand is posting a lot, but gets very little response from fans
To show engagement divided by number of followers (instead of just engagement), switch to 'Interaction' tab
Now let's find out how to connect competitors' accounts to be able to see their metrics in these reports
Go to Settings -> Accounts
This is where you can manage and create accounts
By default, when you register at TrueSocialMetrics you will have access to 1 account
The maximum amount of brands you can monitor on 'Small' plan is 3
The maximum number of times you can delete accounts on 'Small' plan is 3 per month
Other plans allow for a bigger number of accounts that you can monitor or delete
Let's create a new account. Click the button at the top
Enter a name for the new account
Here you can enter an account category - this is an optional field
Assigning account to a category will ease the navigation in your accounts list
Then select account's country of marketplace and industry
They will be used to gather anonymous statistical information for calculating Industry Standards and providing you with useful industry reports
Then click 'Save'
After that you will be automatically redirected to the Metric page
You can now connect all of the necessary Social media pages for this account
To do it, click on a Social media name,
then enter username or a link to the account and click 'Analyze'
You can also connect and reconnect social media pages for each account from the Settings -> Accounts page
Now let's go to 'Segmentation' tab
Use Content Segmentation report to analyze what type of content is the most effective, whether your Social Media Campaigns were more successful than your usual content, discover if retweets are less engaging than your own content, and more
Now, let's analyze the effectiveness of the different types of content
To add a segment to the report, click 'Select Segment'
'text only' segment only includes posts with plain text. Let's select it
Let's also add 'pictures only', 'video only', and 'links only' segments
To remove a segment from the report, click 'x' near the segment
Now you can compare all types of content
Seems like pictures is the most effective type of content for our brand
Below you can see percentages of the average values among all selected segments
You can select to show percentages of maximum values instead of average
Now let's compare retweets to our own content. Remove currently selected segments
Select 'Owned Content' segment
Then select 'Rented Content (Retweets)' segment
Now we can compare our originally posted content to retweets
Additionally, you can create your own custom segments
To do it, click 'Select Segment', then select 'Create New Segment'
Enter the name of the segment
Data Element: this is the element of data that you wish to use to segment your results
Operation: this is an operation that will be applied to your selected data element
Expression: this is a text field where you need to specify the value of the data by which the segmentation will be performed
In this example, this segment will contain all posts that contain word "fashion" in them
Press 'Save' to create the segment
Now this segment appears on the Settings -> Segments page, where you can create, edit, and remove custom segments
Let's get back to the 'Segmentation' tab
Now you can select the newly created segment from the drop-down. Custom segments are located at the top of the list
Use segments to compare your campaigns to each other and compare them to your usual content
Now let's have a look at the Settings page
In 'Accounts' section of the Settings you can create, edit, and delete accounts. Also here you can connect or disconnect social media pages from accounts (click 'Manage Sources' to do it)
On this page you can manage your competitors lists for easy comparison in Competitors reports
Click 'Change' or 'Remove' to edit or remove them. Scroll down to the bottom and click 'Create' to create a new list of competitors
Segments: create, change, or remove custom segments
Here you can manage your custom reports
On the Profile page you can view and edit your profile
Team: here you can invite team members to your account, which allows you to collaborate with your colleagues
Billing: this is where you can update or change your subscription plan, update payment method,
see your payment history, and download receipts
On the 'Export Format' page you can change separators when exporting reports in csv format from 'Commas' to 'Dots'
Lastly, check out the Support section where you can find answers to your questions and learn more about using TrueSocialMetrics and maximizing your social media pages' performance
In the True University you'll find detailed tutorials
Knowledge Base contains FAQs and video tutorials
Also, have a look at the Case Studies where you will find in depth analysis of relevant topics and useful tips