Use Content Segmentation report to analyze what type of content is the most effective, whether your Social Media Campaigns were more successful than your usual content, discover if retweets are less engaging than your own content, and more
Now, let's analyze the effectiveness of the different types of content
To add a segment to the report, click 'Select Segment'
'text only' segment only includes posts with plain text. Let's select it
Let's also add 'pictures only', 'video only', and 'links only' segments
To remove a segment from the report, click 'x' near the segment
Now you can compare all types of content
Seems like pictures is the most effective type of content for our brand
Below you can see percentages of the average values among all selected segments
You can select to show percentages of maximum values instead of average
Now let's compare retweets to our own content. Remove currently selected segments
Select 'Owned Content' segment
Then select 'Rented Content (Retweets)' segment
Now we can compare our originally posted content to retweets
Additionally, you can create your own custom segments
For example, if you have a Twitter campaign using a specific hashtag, you can create a segment with that hashtag and analyze the campaign’s posts performance
To create a custom segment, click 'Select Segment', then select 'Create New Segment'
Created segments will appear at the top of this list
Then you can compare your campaigns to each other, or compare them to your posts' total performance
You can also try out other segments present in the list