Date of release
Sad news: Until April 23rd Instagram will be hidden from your reports. We are working on a fix due to recent Instagram api deprecation.
Today we migrated to new version of Facebook API v 2.8.
We are deprecating Posting feature. Within the next couple weeks you will not be able to schedule posts on Facebook and Twitter anymore.
We improved the way Number of Followers metric is represented in the following four reports: Metrics, Relative Metrics, Competitive Analysis Metrics and Competitive Analysis Relative Metrics. Now the Number of Followers will be shown as the sum of the followers at end of the selected period. Prior to the change the Number of Followers was bound to the date of the last post in selected period. This wasn't really convenient for brands who posted less often. So for example, if you would have looked at your stats for the past two months and your last post was on Jan 1st, the report would have shown you the Number of Followers you had on Jan 1st. Now the report will show the Number of Followers you had at the end of the past two months, regardless of date of your last post.
Due to issues with LinkedIn api, we had to change the way data for LinkedIn is collected - now only your own company pages may be analyzed (you should re-connect the page you have admin access to). Competitive Analysis isn’t available for LinkedIn now, unfortunately. We'll keep looking for a way to bring back Competitive Analysis.
Invoices for recurring payments will now be sent to your mailbox monthly (or annually, depending on your subscription type).
There's a problem on LinkedIn's end with their public api - it shows that every single post in every single page had 1 share, which is obviously incorrect. Since the problem is on their side we can't fix it ourselves, unfortunately. So we temporary had to switch back to our old calculation method for LinkedIn shares: as all appearances of your links on LinkedIn.
A little improvement for Posting Density
matrices. We added a reference line to the matrices: everything above the line is great results, everything below the line is not so great compared to your competitors. Much easier to analyze now.
From now on, every 5th day of the month automatic monthly email reports will be sent to your inbox.
We upgraded our infrastructure with more powerful servers. Powerful servers for True - faster reports for you :)
Fixes in Competitor Leaderboard visualization and Competitor Audience visualization
LinkedIn Shares are calculated more accurately now. With the latest changes in LinkedIn public API each LinkedIn post now have their own unique identifier. This change made it possible for us to track Shares of the post itself (before this update we calculated LinkedIn Shares as all appearances of your links on LinkedIn).
It is now possible to select only one segment at a time on Segmentation
report (before the update it wasn’t possible to select less than 2 segments).
As a part of our Loyalty Program
you will now receive +1 year of history for Free each year you are with us (in addition to free bonus accounts)! Check your loyalty bonuses in Settings -> Billing page
'Custom Reports are now replaced
by Google Data Studio templates.
We created four Google Data Studio Templates
for your True reports.
We added text description to some reports (Metrics, Relative Metrics, All Posts) explaining the results you get. Now you can export reports to pdf with ready-made explanations.
We started working on integration with Google Data Studio - export to Google Sheets option is added to some of the reports.
Facebook reactions are now a part of Facebook Likes metric.
Meet our new Plan Builder
- if you need to build a custom paid plan for your needs.
White Label option is available now.
We improved Content Performance report
. Now you can analyze which content types work the best for you with the help of “Engagement by type”, “Activity by type” and “Ignored posts” graphs.
Time to Post report
just got better with new Normalized Engagement (divided by the Number of Posts).
We released Cross-Channel report
for Competitive analysis. Just a quick glance and you know which channel is a king of engagement for your rivals.
Cross-Channel report is released. Now all channels can be analyzed in one visual report
! One glance and you know which channel is your rock star.